Case Study: Using Digital Freight to Reduce Emissions

Learn how Anheuser-Busch optimizes its transportation network, gains new levels of visibility, and improves the driver experience through Convoy.

Anheuser-Busch operates 12 major breweries and 11 craft breweries across the country, making it the nation’s leading brewer. In order to get all that beer to market, the company relies on a transportation network that runs 8,000 lanes across the United States.

As a high volume shipper, Anheuser-Busch is always looking for ways to optimize its network and improve efficiency. So much so, that it committed to a goal of reducing CO2 emissions by 25% across its supply chain by 2025.

However, the company was dealing with limited data visibility and insights into the driver experience and its distribution network as a whole. They knew that in order to hit their goal, they’d have to find a transparent partner who shared data and insights into the carrier experience.

“About four years ago, it became very clear to us that if you look at the technological advancements that have been happening both within and outside of our industry, there was a huge opportunity within the transport market to go through positive change, and to enhance our overall efficiencies through greater transparency and the sharing of data,” says Ties Soeters, Anheuser-Busch’s VP of Procurement.

Enter Convoy.

Anheuser-Busch began using Convoy to create a better integration with its driver-carrier network in a reliable, transparent and efficient manner.

It now has data to examine how the driver experience impacts the efficiency of its overall business. Convoy provides visibility into what goes on at its loading docks, in its yards, and at retailer locations.

After each completed load, carriers can provide real-time feedback about their experience shipping with each company.

“A few years ago, if someone had asked me which of our locations do drivers prefer working with over others, we only had our internal data to tell the story,” says Chris Pickett, Senior Director of Logistics.

“Now, we can use Convoy’s driver-centric data and insights to get the answers to those questions and understand how those experiences are causing challenges for all our partners.”

Anheuser-Busch has used this data to reduce idle time at pick-up and drop-off locations, and help to minimize empty miles, placing the brewer on track to hit its goal of reducing CO2 emissions by 2025.