Simple ways to be sustainable with Obvious Wines’ Brice Baillie

Brice Baillie is the CEO & Founder of Obvious Wines, a collection of family estate wines crafted through sustainably farmed practices across vineyards in California, Chile, and France. The company was founded on a mission of simplicity — making wine appreciation and consumption easy for the average consumer while enabling sustainably farmed wines straightforward to achieve by growers.

Brice explained what it looks like to farm wines sustainably, the impact it has on the lives of farmers and the consumer who drinks it, how to incorporate fair trade practices into wine making, and why sharing information with other farmers pays off for all.